$1,500Logo & Brand Essentials
For a business that just needs the mark done right.
- Primary and secondary logo
- Icon and favicon set
- Colour tokens with usage rules
- Type system
- One-page mini guide
Services & pricing
Every service is a fixed scope with a named deliverable and a published price. No hourly billing — it hides speed and invites scope creep.
Read this first
The prices below are the standard rate
They’re what ForgeBrands charges once the portfolio backs them. Right now the studio is at the beginning of a published pricing ladder, and there are two ways in ahead of standard rate:
- Founding cohort — five clients, $0. The complete Forge Package, free, bundle only. You cover hard costs like domain and hosting, and you deliver a testimonial, a Google review, case-study rights, two referral introductions and a footer credit link.
- Charter — clients 6 to 12. Roughly a third of standard rate, à la carte or bundled.
The ladder only moves one direction, and it’s never negotiated below the current rung. See the full ladder →
01 — Identity
Brand identity & logo design
A mark is the cheapest part of a brand. What makes it usable is the system underneath — tokens sampled from the artwork itself, so what’s in your logo file and what’s on your website are provably the same values.
$4,000Full Brand Identity System
Everything in Essentials, plus the system that keeps it consistent.
- Full palette with semantic tokens
- Extended type scale
- Voice and tone guide
- Usage rules and don’ts
- Social profile and post templates
- Email signature
$2,400Brand Strategy Sprint
The thinking a good identity gets built on. One to two weeks, one workshop, one document. No visual design.
- Positioning
- Target audience definition
- Messaging pillars
- Naming and tagline
- Competitive read
$850Brand Audit
Where the brand is leaking, ranked by what to fix first.
- Review across every touchpoint
- Gap report
- Prioritised fix list
02 — Web
Small business web design
Built, hardened and verified on the live origin — not handed over as a mockup with a to-do list attached.
$1,400Landing Page / One-Pager
One page that does one job. Right for a single offer, a campaign, or a business that isn’t ready for a full site.
- Single responsive page
- On-page SEO and metadata
- GA4 installed
- One conversion action — call, form or booking embed
- Security headers
$4,800Standard SMB Site — 5 to 7 pages
The real site. This page you’re reading is built to that same spec.
- Five to seven responsive pages
- Static build or lightweight CMS
- JSON-LD schema across the site
- GA4 and Google Tag Manager
- Booking or contact integration
- Content-Security-Policy and security headers
- WCAG AA accessibility pass
- Every link checked on production — label against destination, not just status code
03 — Google
Google Business Profile
For a local business the profile outranks the website on the searches that matter. Most are set up once, half-filled, and never touched again.
$600GBP Setup / Rebuild — one time
- Claim and verify
- Categories, services and service area
- Description and photo set
- Q&A seeded
- Posting cadence set up
- Name, address and phone reconciled across site, profile and booking platform
$400GBP Management — per month
- Four posts a month
- Q&A monitoring
- Review request flow and response drafting
- Photo cadence
- Monthly insights report
Three-month minimum, then month to month.
04 — Search
Technical SEO, AEO & GEO
Classic SEO gets you into the blue links. Answer-engine work gets you quoted inside AI Overviews, ChatGPT and Perplexity — where a growing share of local research now ends.
$1,900Technical SEO + Schema Audit & Fix
- Full crawl
- Canonicals, sitemap, robots
- JSON-LD entity build
- Core Web Vitals pass
- Comparison tables and FAQ schema written to be cited by AI answers
The 64-to-86 play. See it run →
$1,100AEO/GEO Content Sprint
- One answer-engine-optimised cluster
- Pillar page, FAQ, comparison table
- Schema matching visible copy character for character
- Internal linking
$900Local SEO Retainer — per month
- Monthly content
- Citations
- Google Business Profile work
- On-page fixes
- Rank and traffic reporting
Three-month minimum, then month to month.
05 — Consulting
Social & brand consulting
Advice and a plan you run yourself. If you want the posting done for you, that’s a different studio.
$1,100Social Media Strategy Intensive
- Channel audit
- 90-day content plan
- Posting framework
- Templates
$550Social Advisory — per month
- Two calls a month
- Async review between calls
- Quarterly re-plan
Three-month minimum, then month to month.
Flagship
Or take the whole thing at once
The Forge Package bundles the identity system, the site, the Google profile and the search-and-tracking layer into one engagement — priced about 12% under the sum of its parts.
What’s bundled
- Full Brand Identity System — $4,000
- Standard SMB Site — $4,800
- Google Business Profile Setup — $600
- Technical SEO + Schema — $1,900
- GA4 + Google Tag Manager — included
$11,900 of work. $10,500 bundled. $0 for the founding five.
Next step
Not sure which one you need?
Tell me what you’re selling and what’s not working. I’ll tell you which package fits — including if the answer is “none of them, yet.”