One person, four workstreams
Brand, build, search and security are held by the same head at the same time. That’s not a staffing constraint I’m apologising for — it’s the reason the defects between them get caught.
About
ForgeBrands is one person. That’s the point.
I’m Jacob Wilson. I run marketing for a company where the ad budget is real money and somebody asks what it produced. That’s a different job than making things look good, and it’s why this studio ships with a proof layer attached.
Background
Design school, then a P&L
I studied Creative Media Design at New Mexico State — Adobe Creative Suite, motion graphics, 3D, web and UX, design systems, visual hierarchy. Then a B.S. in Marketing at Western Governors, finished in five months.
Between and since, the actual work: scaling paid return on ad spend from 3.3x to 5.3x across a $45,000-a-month multi-channel budget. Building a unified lead-attribution system on a Looker dashboard and a CRM API, across 1,500-plus leads, accurate to 99.94% against source data. Finding and cutting $168,000 in annualised marketing waste. Recovering $88,419 in sold revenue inside 30 days by deploying an automation platform properly.
None of that is design work. All of it is why I can tell an owner what a brand is worth in dollars instead of adjectives.
How the work gets done
Opinionated, systemised, and fast
Built with Claude Code
The production work — colour extraction from artwork, link-audit rule sets, image pipelines, metadata scrubbing, production verification — runs through an agentic coding workflow in Claude Code. It’s why a solo studio quotes weeks where an agency quotes quarters.
Verified, not assumed
Numbers get checked against the live origin after launch. Schema gets validated. Links get audited by label as well as status code. If I can’t verify a claim, it doesn’t go on the page.
On “bold”
The forge is how I work, not a mandatory aesthetic
ForgeBrands looks the way it looks because it’s my own brand and I get to be loud. Yours might need to be quiet. A dentist, an estate attorney and a tasting room do not want the same voice, and pushing one house style onto all three is how studios end up with a portfolio that all looks the same.
What stays constant is the process: opinionated, fast, systemised, measured. What changes is the output — dialled to the people you’re actually selling to.
Credentials
On paper
Education
- B.S. Marketing — Western Governors University
- A.S. Creative Media Design — New Mexico State University
Certifications
- Google Analytics
- Google Ads — Search and Video
- HubSpot Marketing Hub Software
- HubSpot Inbound Marketing, Content, Social
- Adobe Marketo Engage Foundations
Tools I actually use
- Adobe Illustrator, Photoshop, After Effects, Premiere Pro
- Google Tag Manager, GA4, Google Search Console, Looker
- Google Business Profile, Google Ads, Meta Ads
- Schema.org / JSON-LD, Core Web Vitals tooling
- Node.js, React, static build tooling, Vercel
- Claude Code as the agentic build environment
House rules
Things I’ll tell you before you ask
- No HVAC or plumbing. That sector is out of scope entirely.
- Two builds at a time, maximum. Past that it’s a waitlist. I’d rather tell you a real date than a hopeful one.
- The price ladder is public and it doesn’t bend. If the current rung is too high, wait for the next founding cohort — there isn’t one, but that’s the honest answer.
- Every build carries a footer credit. White-label removal is a paid add-on from Charter tier up.
- If a package won’t help you, I’ll say so. A brand refresh doesn’t fix a business that has no demand.
Next step
Let’s see if it’s a fit
Fastest route is the phone. If you’d rather write it down, the form takes two minutes and lands in the same inbox I read.