ForgeBrands Call

The flagship

The Forge Package

Brand, website, Google presence and tracking — designed and shipped as one connected build, in about four to six weeks.

Claim a founding slot See everything included

Why one build

Because the failures happen between the pieces

Buy these four things separately and every seam becomes a place for something to quietly break. On the last engagement, 70 canonical, Open Graph, sitemap and JSON-LD references all pointed at a domain that had no DNS record. Every URL in the site returned a clean 200. A standard link checker passed the whole thing.

Nobody catches that unless the same person is holding the brand, the build and the search layer at once.

Bought separately, these services total $11,900. Bundled, the Forge Package is $10,500 — and the seams are somebody’s actual job.

What you get

Five layers, one engagement

01

Full Brand Identity System

$4,000 value

  • Primary and secondary logo, icon, favicon set
  • Full palette with semantic colour tokens, sampled from the artwork so the file and the site provably match
  • Extended type scale and pairing
  • Voice and tone guide with usage rules
  • Social profile and post templates, email signature
02

Standard Website, 5–7 pages

$4,800 value

  • Responsive static build or lightweight CMS
  • On-page SEO, metadata and Open Graph across every page
  • Content-Security-Policy, HSTS and the rest of the header set
  • WCAG AA accessibility pass
  • Image pipeline — responsive WebP, metadata scrubbed
  • Every link audited on production: label checked against destination, not just HTTP status
03

Google Business Profile setup

$600 value

  • Claim and verify, categories, services, service area
  • Description and photo set
  • Q&A seeded, posting cadence established
  • Name, address and phone reconciled across site, profile and booking platform
04

Technical SEO + schema

$1,900 value

  • Full crawl, canonicals, sitemap, robots
  • Five or more JSON-LD blocks built as a connected entity graph
  • Core Web Vitals pass
  • Comparison tables and FAQ schema written to be lifted into AI Overviews, ChatGPT and Perplexity answers
05

GA4 + Google Tag Manager

Included

  • GTM container built — triggers, tags, data layer variables
  • GA4 events configured with parameters that actually map to your business
  • Call and form conversions tracked, so phone leads stop being invisible
  • A walkthrough so you can read the numbers without calling me

This is the difference between a brand you like and a brand you can prove is working.

Timeline

Four to six weeks, four phases

Week 1

Heat

One working session on your customers, competitors and offer. You leave with positioning and messaging pillars in writing.

Weeks 2–3

Shape

Mark drawn and approved, then the system built from it. Colours sampled from the artwork, type paired to the lettering, tokens carried straight into code.

Weeks 3–5

Temper

Site built and hardened. Schema, canonicals, sitemap, headers, image pipeline, accessibility, link audit against the live origin.

Week 5–6

Ship

Live and indexed. Google profile reconciled, GA4 verified firing, handover walkthrough recorded.

Built through an agentic coding workflow in Claude Code — which is why a solo studio can hold four workstreams at once and still ship in weeks.

Founding cohort

Five businesses get this at $0

Not a discount and not charity. The founding builds exist to produce a documented, repeatable delivery process and five verified case studies. Once that’s in hand, the cohort closes and it never reopens.

Every founding client signs the same agreement as a paying one — same scope, same IP terms, same standards. The fee line reads “Forge Package — $10,500” and “Founding Cohort Grant — −$10,500”, so nobody is confused about what was delivered.

Bundle only. No à la carte. Real operating businesses only.

Apply for a slot

What a founding client gives back

  • A written testimonial — specific and results-focused, mine to publish
  • A 60–90 second video testimonial, filmed after launch
  • A Google review on the ForgeBrands profile
  • Full before/after and case-study rights — screenshots, metrics, process
  • Two warm referral introductions within 30 days of launch
  • Permission to show your logo in the ForgeBrands client list
  • A “Brand & site by ForgeBrands” footer credit, kept live at least 12 months

Plus pass-through hard costs — domain, hosting, any licensed fonts or stock. Usually $50–$150.

Pricing ladder

The price is public, and it only goes up

There’s no negotiating below the current rung — the ladder is the negotiation. When demand outruns capacity, the studio moves up a tier rather than opening a waitlist discount.

The Forge Package by tier. À la carte services follow the same climb.
TierClientsForge PackageÀ la carteWhat you give back
Founding 1–5 $0 Bundle only All seven founding terms
Charter 6–12 $3,500 Yes Testimonial, before/after rights, one referral
Early Access 13–19 $7,000 Yes Testimonial, permission to list you as a client
Standard 20+ $10,500 Yes Normal terms

Payment

Charter and up: 50% to book, 50% on delivery. Non-negotiable.

Capacity

Two concurrent builds, maximum. Past that it’s a waitlist, not a rush job.

The credit link

Every build carries a “Made by ForgeBrands” footer credit. White-label removal is a paid add-on from Charter up — never for founding clients.

Questions

Before you ask

How long does the Forge Package take?

About four to six weeks from kickoff, across four phases: Heat (one strategy session and written positioning), Shape (mark and design system), Temper (site build, schema, security and accessibility) and Ship (launch with the Google profile reconciled and tracking verified).

Why is the founding cohort free?

The five founding builds exist to produce a documented, repeatable delivery process plus five verified case studies, five testimonials and a referral base. They are not charity: every founding client signs the same agreement, reimburses hard costs, and commits to a written and video testimonial, a Google review, case-study rights, two referral introductions and a footer credit link kept live for twelve months.

What are the payment terms?

From the Charter tier onward it is 50% to book and 50% on delivery. Founding clients pay nothing beyond pass-through hard costs such as domain, hosting and any licensed fonts or stock.

Does every ForgeBrands site carry a credit link?

Yes. A “Made by ForgeBrands” footer credit is a standard term of every engagement. Founding clients keep it live for at least twelve months; paid clients keep it for the life of the site. White-label removal is available as a paid add-on at the Charter tier and above, and is never offered to founding clients.

What if I only want part of it?

From Charter onward, everything is available à la carte at published prices. The founding cohort is bundle-only, so that every founding case study shows the full range of the work.

Do you take HVAC or plumbing clients?

No — not at any price. That work is out of scope for ForgeBrands entirely.

Next step

Five slots. Then it’s $3,500.

Tell me about the business. If it’s a fit you’ll get a scope and a start date, not a sales sequence.

Claim a founding slot 505-290-1069